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After the success of his last SS22 campaign for the Le Splash collection with urban artist Bad Bunny, Simon Porte Jacquemus surprises us again and brings his 24/24 pink pop-up to Milan. 

The temporary activation of this all-pink pop-up first began in December in central Paris in celebration of his new “Bambino Long Bag”. Following the success of the shop, the designer has opted to open another one in the city of Milan to present the new colour combinations of the bag, as well as new items for this season.

Simon Porte Jacquemus used Instagram to share that he is heading to the Italian city to promote his new launches: “We are coming to Milan with a new colour and new products”. The 24/24 pop-up will be open all hours of the day and is scheduled to run from 9am on 25 February until midnight on 27 February.

Any idea what the new colour might be? Stay tuned to Jacquemus’ social media for the latest 24/24 news.

Now… Why don’t you take a look at the basketball that Daniel Arsham has created together with Tiffany & Co?