NikeLab x Matthew Williams | Blurring borders

Nike continues to expand its vision and connect the world of high-fashion with sportswear. Now, after joining Virgil, Tisci or ACRONYM, it’s time for one of today’s best ready-to-wear designers: : Matthew Williams (@matthewmwilliams) – ALYX.

Williams’ partnership with Nike, which includes men’s, women’s and unisex collections, will be developed within the Nike’s Training area, marking the beginning of major collaborations within this segment.

The binomial that Matthew defines as “a dream” seeks the connection between performance and lifestyle. Looking for the same effect that ACG had in 1989, the Oregon-based company climbed one step and continues to lead the way and consolidating the race that began a year ago with “The Ten” the Virgil.

The collection will be available next July 12. #musthave