Tommy Hilfiger and Timberland’s second capsule is all about eco-innovation

Tommy Hilfiger and Timberland present the second drop of their TommyXTimberland collection for this autumn/winter 2021. This second drop continues the success started by the first one launched in October, where some pieces sold out in less than 24 hours.

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While the first release built on the legacy of both brands and celebrated their coming together to share the journey of the present, drop 2 ‘Crafting a New Future’ looks forward to creating a better future through eco-innovation. This collection reinforces the brands’ strong commitment to building stronger communities and reducing the environmental footprint of their products by rethinking production processes and sourcing more responsible and durable materials.

The sustainability that characterises this new collection focuses on five eco features that both Tommy Hilfiger and Timberland plan to develop in the coming seasons:

1. Eliminate waste. The quilted coats use offcuts from Tommy Hilfiger‘s iconic Ithaca shirt as recycled stuffing, which is also visible from the outside thanks to the translucent material covering it.
2. Natural dyes. The parka has been dyed with a vegetable rice dye for a vivid, saturated colour while reducing the impact on the environment.
3. Durable materials. Mountain coats, jackets and trousers are made from long-lasting fabrics with a black GORE-TEX label.
4. Responsible natural rubber. All footwear is made from responsible rubber, i.e. it does not come from the deforestation of rainforests. This helps to protect wild biodiversity.
5. Regenerative leather. Sourced from farms that use degenerative practices to help the land absorb carbon, retain water and restore biodiversity.

“This collection is a great example of what collaboration and a shared determination to break down barriers can achieve,” says the Tommy Hilfiger team. “We chose our best designs and our best sustainability expertise and brought it all to the table to create a collection that really goes above and beyond. We looked at every element of our designs one by one to see how we could do it better. The collection aims to look forward and forge a better future for generations to come.”

Timberland‘s Creative Director Christopher Raeburn comments: “We wanted to go one step further and push the boundaries of our most iconic pieces from the archives by putting our full focus on sustainable innovation. This is a big step in our journey to drive innovation and progress; in pursuit of a better product, stronger communities and a greener world. We hope to inspire the rest of the industry to work together to improve our future.”

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The campaign stars ONLUNCHBREAK, a New York-based collective founded by director Thuan Tras, which aims to unite talented young people to change the culture of filmmaking and advertising. In it, images by local photographer Tyler Kohl and videographer Malt Disney come together to bring the futuristic narrative of the collection to life.

The second release of TommyXTimberland is now available online and in Tommy Hilfiger physical shops; Timberland shops; El Corte Inglés shops and selected retailers.