With Alessandro Michele at the helm of the Italian house, Gucci shows are always an iconic moment and the presentation of the spring-summer 2022 collection was to be no less. The label brings Hollywood Boulevard back to life in its campaign with stars like Snoop Dogg, Miley Cyrus and more.
Since the Italian took the reins of the brand seven years ago, he has presented his collections in New York, Paris, Rome (his birthplace) and, most of the time, in Milan. But it has to be said that the SS22 collection was meant to be part of Hollywood Boulevard.
So, paying homage to Hollywood’s golden era, the Italian designer sent Miranda July, Macaulay Culkin, Steve Lacy and many, many more down the runway in looks that encompassed sleek seventies suits as well as dazzling gowns embellished with feathers and crystals.
Now Gucci has just unveiled the Love Parade campaign with a wild and wild party, inviting a few familiar faces and friends of the house. Among the attendees were Miley Cyrus, Snoop Dog, Jared Leto, Lee Jung-jae and many more.
If you want to get your hands on the iconic Love Parade looks, they’re now available on Gucci.com and in all Gucci shops.
Now… Why not take a look at Marc Jacobs’ more mini but more top collection?
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