Blumarine returns with another campaign as dreamlike as it is real

Again evocative, seductive, real and dreamlike, Blumarine’s recently unveiled SS23 campaign explores this time the aquatic universe.

Continuing the inspiration of the little mermaid from the SS23 runway show, the brand’s new campaign presents a strong, sexy and mysterious woman. The narrative flows around a timeless space, taking shape thanks to aquatic and sensual atmospheres in which the vision of photographer and artist Petra Collins is expressed through an intimate, almost introspective way.

It is a story with a gothic and romantic soul, a fairy tale about modern and dark mermaids. They move with the waves of their moods and are fascinating as the depths of the ocean.

The Blumarine girl, once shrouded in a Lynchian atmosphere, has become a a sexy, mischievous gothic mermaid. She is an incisive woman, fantastically authentic and determined to mesmerize us.