Sivasdescalzo (SVD) has opened a flagship store in one of the cities where everything is possible: Dubai. And, of course, adidas wanted to celebrate the opening of this new space by hosting the welcome party, customizing the D3 skatepark and bringing its team of skaters to show what they are capable of.
Sivasdescalzo (SVD), the epitome of contemporary fashion and streetwear, is moving to the Middle East, specifically to Dubai, to open a new space where everything is possible. Two weeks ago took place the Opening Party of this 600 m2 store located in Dubai Design District (d3) where adidas was the host. An event for more than 300 friends and acquaintances where they could enjoy DJ sets of the most international artists 1takennandos, House of Yanous, Toccororo and Hudson Mohawke.
In addition to this, adidas also wanted to celebrate the latest and greatest addition to the growing SVD network with different actions at the Skatepark located in the same district (D3) as the flagship store. The German brand together with SVD Arabia completely customized the Skatepark. As if that wasn’t enough, adidas also brought its international skate team consisting of Hermann Stene, Maite Steenhoudt, Heitor Da Silva and Gustav Tonnesen to create a unique experience: a demo to live music.
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SVD’s new flagship store in Dubai will be open to the public from Friday, March 24. To learn more and start shopping the latest collections online here: https://www.sivasdescalzo.com/ae.
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