Over the last few years, coordinated looks have become a kind of contemporary uniform that has been worn and reinterpreted by countless followers, influencing everything from urban fashion to haute couture.
These aesthetically coordinated ensembles have generated enormous desire on an intergenerational level for the visual impact they evoke, beyond the ease of donning the set in question. So, as demand or obsession rises, retailers increase sales of sets to satisfy that material thirst.
THE COORDINATED LOOK EFFECT
The world of matching sets is expanding like the universe, from the catwalk to streetstyle, ranging from training outfits for the gym to tailored suits for the office. A whole series of sets that fuse sophistication and comfort that saw their demand increase by around 75% between 2019 and 2022, according to retail intelligence brand Edited.
In this new era, the matching set is projected as a new typology or subcategory of product that we can find in countless websites from low-cost brands such as Pull&Bear or Shein, to others such as Revolve or Mytheresa. In fact, the retailer Shein recorded a 20% increase in sales of outfits on its website in September 2022 compared to the same month the previous year, according to BoF.
After all, two-piece ensembles have a revolutionary effect on fashion: they increase order volume and simplify operations by streamlining the manufacturing and approval processes.
Matching sets are then at the core of the trends for a number of reasons such as versatility and ease of combination, as well as for the visual and/or harmonic impact they generate, on which cult brands such as Casablanca, Ottolinger or Coperni are experimenting, dressing the streets as if they were improvised catwalks.
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