The new PUMA Star silhouette is a reinterpretation of a tennis court classic, the 1970 PUMA Wimbledon. The shoe that emerges as a synergy between sport and style will be available for the first time in a limited edition in a premium leather version.
The collection that accompanies the sneaker follows NOAH’s preppy East Coast sportswear aesthetic, using sporty fabrics such as recycled French terry, velvet and cotton twill in painter’s caps, crewneck sweaters, rugby shirts and other pieces.
“NOAH are true masters of the craft when it comes to reinterpreting classics. Working with the team to reimagine pieces from PUMA’s sports archive has been a unique opportunity to create something new, a true creative synergy between the two brands, and the same can be said for the campaign,” says PUMA senior marketing director Alexandra Weiland.
The campaign for the collection is directed by Brian Billow, and features a series of cheeky images of streakers and the naked public, trying to remind us that “clothing and footwear choices should be fun,” according to NOAH co-founder Brendon Babenzien.
PUMA x NOAH will go on sale July 1, with an exclusive early release at NOAH online and in-store today, June 29.
In other news, Moon Goons FW23 is inspired by the youth of Southern California.
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