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Noon Goons FW23 draws inspiration from the youth of southern California

The new proposal of the Californian streetwear brand comes loaded with a fresh and youthful spirit for the colder months.

Noon Goons FW23 draws inspiration from the youth of southern California

Noon Goons has unveiled pieces from its latest Fall/Winter 2023 collection, inspired by Southern California youth culture. The stylistic proposal is fresh, vibrant and liberating, seeking to infuse a summer mentality full of spontaneity in the colder months.

The collection includes graphic tees and Icon sweatshirts, many focused on gothic iconography and the brand’s iconic motifs. Knitwear such as the striped Phat Budde Sweater and the Hey, You Cardigan also foreground the brand’s name. Button-down shirts are decorated with interesting graphics, such as illustrations of spines on the back.

Jacket and trouser sets are presented mainly in chunky knits for cooler evenings, in both woven houndstooth, tartan and snakeskin-print denim. The range is completed by a zip-up shirt in black leather with floral detailing and two flannel jackets that adopt Western design codes.

Noon Goons Fall/Winter 2023 is now available on the brand’s website, at the Noon Goons Factory Store and in select stores. The pieces are limited and range in price from $55 USD to $489 USD.

On the other hand, PDF by Domenico Formichetti redefines the codes of Italian streetwear.

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