Prada converses with flowers in its FW23 campaign

Beauty, care and love. For Fall/Winter 2023 Prada is inspired by these timeless values, universal feelings of humanity brought to life through the metaphor of flowers.

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Always icons and gestures of tenderness and affection, the flowers are reimagined with human dimensions to suggest otherworldly emotions and interact with the other stars of the campaign: Benedict Cumberbatch, Hunter Schafer, Kodi Smit-McPhee, Letitia Wright and Li Xian. In this way, the fashion house maintains its consolidated relationship with cinema as an expression of ideas and cultural references. With unmistakable mastery, these characters manage to evoke feelings with words, actions and looks in an exclusive audiovisual series.

The result is an impossible sequence of surreal conversations with flowers. A literal and visual dialogue where these elements of nature become eternal symbols of a beauty suspended between the ordinary and the extraordinary. Vehicles of emotion, physical expressions of the intangible. In this reduced version they become living creatures, active protagonists whose resonance transcends cultures and even language.

Willy Vanderperre has been in charge of immortalising each of the actors in front of one of these giant flowers. A visual and literal exchange at the same time where they converse following a script specially written by Michael Cunningham, author of ‘The Hours’ (1998) and Pulitzer Prize winner.