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Product guide to make your ‘clean girl look’

Here are some of the beauty products you must have if you want to follow this aspirational sounding trend.

Product guide to make your ‘clean girl look’

If you’re active on social media, you’ll have noticed that there’s one beauty trend that continues to dominate TikTok and Instagram: clean girl. With over 370 billion views on TikTok, the trend is based on fresh, dewy skin, brushed eyebrows, a natural flush on the cheeks and a smooth complexion. Blemish-free, pimple-free, texture-free skin… impossible beauty standards for most mortals. However, here are some of the beauty products you must have if you want to follow this aspirational-sounding trend.

Starface Hydro-Star + Tea tree

hydro-star + tea tree is a blackhead protector with hydrocolloids and tea tree oil to help balance and calm skin naturally while minimising the appearance of puffiness. These star-shaped patches help unclog pores by removing excess oil and build-up without irritating the skin. In short, they help absorb fluid, protect skin and minimise blemishes.

Kjaer Weis Lip Balm

This hydrating, tinted lip balm provides buttery-soft, 24-hour hydration and sheer colour. Created with certified organic skincare ingredients and natural actives, apply once for a little colour and moisture, and repeat for more hydration, plus a more pronounced tint creating a bitten lip effect.

Hair Brush

This detangling brush is made from birch wood (known for its durability) to keep hair tangle-free. Its bristles are the perfect length to simultaneously massage the scalp and detangle without snagging. Glide the brush through conditioned, towel-dried hair or gently detangle completely dry hair.

Hair clip Jones West

The 90’s style hair clip that we used to wear around the house with our hair up a few seasons ago has become a cool accessory. Pearly, heart-shaped or shell-shaped, metallic, with glitter and, of course, also classic and XL… We recommend this hair clip from Jones West: hypoallergenic, plant-based, derived from natural cotton fibres and wood pulp.

Beaubble Freckle Eyeliner

The revolutionary beaubble applicator is a must-have for creating more realistic-looking faux freckles. It features a custom blended brown ink that’s not too red or orange to better mimic how freckles appear naturally on all skin tones. The water-based formula lightly tints and locks your freckle look in place all day long. Works great on bare skin and over makeup without flaking or smudging. It’s vegan.

Naked Sundays SPF50 Glow + Go Lip Oil

Glow + Go Lip Oil SPF50 is the brand’s best-selling lip oil and the first with sun protection. Protect your lips with this moisturising, soothing, non-sticky lip oil infused with antioxidants including vitamin C, amino acids, lycopene and vitamin E for that perfect air kiss. SPF 50 UVA+UVB broad spectrum natural colour and with watermelon and coconut extract to moisturise lips well.

Saie Brush

This powder brush is palm-sized and has a pointed tip for precise placement of makeup in targeted areas. Its soft bristles also allow for a more subtle and less concentrated application. Saie’s products are Certified Climate Neutral, Certified Plastic Negative, do not test on animals and donate 1% of sales to non-profit organisations working to reverse climate change.

ILIA Limitless Lash Mascara

Limitless Lash Mascara by ILIA is a mascara that goes beyond the expectations of any natural mascara. Limitless Lash Mascara lengthens, lifts and separates with just the right amount of volume. The new lighter mono-material packaging reduces carbon emissions by 46% and waste by up to 20%. The mascara is made with a blend of organic beeswax and carnauba waxes to condition each lash weightlessly with a 99% naturally derived formula.

Emi Jay Angelstick

It’s a natural producer to take care of your hair and leave it soft and silky. Fragrance-free: Free from parabens, sulphates, synthetic dyes and other harmful chemicals that remove your hair’s natural shine. Nourishing formula: Made with clean, vegan ingredients that condition, soothe and protect your hair.

Rhode The Peptide

The beauty brand’s Peptide Lip Treatment by Hailey Bieber includes four flavours: vanilla, salted caramel, watermelon and unscented. These lip treatments are made with natural ingredients such as shea butter, which hydrates and targets five essential fatty acids; peptides that visibly plump and reduce the appearance of lines; cupaçu, which helps maintain skin elasticity, improving suppleness of dry, dehydrated lips; and babassu, a rich natural source of lauric acid that supports the microbiome and replenishes moisture.

Skin Soufflé

This product is a cream/oil hybrid for ultra tanned and nourished skin. A blend of signature oils and plant extracts: camellia oil, squalane oil, primrose oil, rice bran oil, plum extract, damascena rose water, allantoin. This hair dye includes Japanese champagne pearls for maximum shine on your skin.

The ‘Clean Girl’ trend: exhausting or aspirational?

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