‘The Icons’ collection aims to teleport us back to the 2000s through iconic messages inspired by celebrities.
The memes that have marked Generation Z have become the messages that will define this season, just as authentic high society icons such as Paris Hilton or Britney Spears did in their time. And they do it through Juicy Couture, the Y2K brand par excellence, which is inspired by some of the provocative slogans such as the famous ‘Stop Being Poor’ or ‘Dump Him’.
A new selection of graphic baby tees and tank tops in vibrant colour combinations and emblazoned with ‘Juicy Angel’, ‘Juicy Girl Forever’, ‘Choose Juicy’, ‘Have No Fear Juicy’s Here’ or ‘Go Couture Yourself’. All of them are available now on the brand’s official website, choose your favourite and get ready to send defiant messages to everyone who sees you.
And speaking of new proposals… Nicolas di Felice transferred his impeccable imagery to Jean Paul Gaultier’s structures.
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