All about the opening of the new Tiffany & Co. store in Madrid

The exclusive 320 m2 space opened its doors at number 72 Calle Serrano, one of the most luxurious shopping areas in the capital.

The new Tiffany & Co. store showcases the latest design concept and immerses customers in the most astonishing jewellery wonders, offering customers a unique and captivating experience. Here, Jean Schlumberger‘s iconic Bird on a Rock brooch takes centre stage, depicted in a work of art that sits at the very entrance.

As we enter the space, we find various works of art signed by some of the most renowned artists on the international scene, such as the sculpture Bronze Hamadrayde by Daniel Arsham, the painting Rave by Vik Muniz, or the sculpture Thalia I by George Petrides. In addition, two vintage advertisements celebrating the jewellery house‘s nearly 200-year legacy are on display.

But it’s the diamond jewellery and iconic collections such as Lock by Tiffany, HardWear by Tiffany, T by Tiffany and Knot by Tiffany that are at the heart of the store.

The first floor is connected by a grand staircase inspired by the one found in Tiffany‘s flagship shop on New York’s Fifth Avenue, and is home to the High Jewellery room, lined with glittering custom panels by artist Nancy Lorenz. It also houses two uniquely designed private lounges that create a harmonious atmosphere of sophistication and luxury for guests.