The new beauty obsession seen on TikTok is redefining DIY skincare with a touch of tradition and minimalism. It’s all about the Korean rice mask. This ritual, which has accumulated millions of views, not only connects with the essence of Korean cosmetics, but also responds to the growing interest in using natural ingredients, simple formulas and conscious self-care.

The secret behind this trend lies in the multifunctional power of rice, a key ingredient in the Asian beauty routine for centuries. This superfood is recognized for its illuminating, moisturizing and softening properties, characteristics that are now being revalued by new generations through the platform. In addition, rice also lightens skin blemishes and evens out skin tone.

The rise of this trend is no coincidence. In a context where high-tech formulas and cutting-edge active ingredients saturate the market, the rice mask offers a counterbalance of simplicity, suggesting that less can be more. Furthermore, it connects with a cultural narrative that exalts Korean tradition, revaluing ancestral wisdom in an era marked by constant innovation.

How to prepare the mask?

There are different ways to prepare it, but this is the most common one. Pour cold water over 1 cup of rice, wash and rinse it twice and let the rice soak in a third rinse. Then, place the clean rice in a container and add 1 cup of water. Let it sit for 15 to 30 minutes. After this time, put the entire mixture in the blender and blend for a few minutes. Strain the mixture and heat the rice water obtained in a pan over medium heat until it takes on the consistency of a cream. You can add honey. Remember to keep stirring. Let it cool and store it, preferably in a glass container with a lid, so that it is better preserved.

The fermentation time increases the antioxidant level of the rice water. The correct way to apply it is at night, with a clean face for a maximum of 10 to 15 minutes with plenty of cold water. Do not use it more than 2 times a week. It can also be applied to other parts of the body such as arms and legs. It is always recommended to consult a dermatologist first; however, this cream is minimally invasive and a good way to see if it has any effect on your skin is to apply it first to the neck and see if there is any negative reaction before stopping its use.

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