Alineo Studio wins the seventh edition of the Allianz EGO Confidence in Fashion Award

Alineo Studio, the brand founded in Mallorca by designer Lis Domínguez, has won the Allianz EGO Confidence in Fashion award at the seventh edition of the event, held during the 80th edition of MBFWMadrid. Domínguez was one of the 15 emerging designers who showed their work in the Allianz EGO Showroom, located in the platform’s Creation Space during MBFWMadrid.

Thanks to the award, the designer will receive an economic endowment of 6,000 euros with which she will make a new collection a reality, with which she will show for the first time at the next edition of MBFWMadrid. In addition, she will receive business advice from UDIT, the University of Design, Innovation and Technology, to strengthen her brand and boost her business model.

The jury of this edition has highlighted the aesthetic work and aesthetic coherence of Alineo Studio, as well as the excellent work in the use of colours, gradients and fabrics. In addition, the panel of experts highlighted the projection of the brand and the possibilities that business advice will offer in the coming months.

The 15 participants in the event, in addition to showing their collections and putting them on sale in the Allianz EGO Showroom, presented their brands and projects to the panel of experts, which for this edition included Jorge Redondo. The founder and creative director of Redondo Brand evaluated the proposals of these new creators together with Ana Rodríguez, director of MBFWMadrid; Andrés Aberasturi, curator of Allianz EGO; and Maruca García Paredes, director of the Fashion Department of UDIT, University of Design, Innovation and Technology.

Alineo Studio was founded in 2021 with a proposal that defines itself as ethereal, daring and disobedient. The firm seeks to challenge production standards and redefine current aesthetics, moving away from fast fashion and social prejudices. His draped dresses, butterflies, bows and flowers that flood his latest collections are a reflection of life, hypnotising the viewer with their silhouettes in movement.

‘Winning the Allianz EGO Confidence in Fashion award is a unique and exciting opportunity for Alineo Studio. Thanks to the recognition I will be able to invest and grow my brand. I want to work on a new collection, but also invest in pattern making or in resources such as my website to take my project to another level’, says Lis Domínguez, founder of Alineo Studio.

Along with MAL Studio Custom Project in this sixth edition of the Allianz EGO Confidence in Fashion award, 14 other promising national fashion designers have participated: Alineo Studio, ANIDIPLOSIS, BOULARD, CRYPTA, DEVO⅃, DÜA DÜA, EMEERREE, Guillermo Justicia, JOPLIN ATELIER, JOSS BLAKE, JUAN VG, NIMPH, RDRS, THE CURIOUSERS, and Zoe Oms.

Mal Studio Custom Project and Alex Roca inaugurate the Allianz Ego catwalk show

This Sunday 15th, after the award ceremony, the Allianz EGO catwalk presented, once again at MBFWMadrid, the most innovative proposals from the new crop of national designers. MAL Studio Custom Project, winner of the Allianz EGO Confidence in Fashion award in its last edition, was in charge of opening the day with its new collection ‘Axis Mundi’. It is a concept that responds to the axis that links the centre of the earthly world with its celestial archetype and is configured as a manifesto of emotions and nostalgia of its designer, Michelle Lima.

In addition, at the start of the day there was a very special moment in which Allianz wanted to unite the worlds of sport and fashion. Alex Roca, a renowned athlete with a disability and a symbol of self-improvement, was one of the models with whom MAL Studio Custom Project presented its new collection. ‘To be on the Allianz EGO catwalk was a dream come true and I was delighted to see all the support that Allianz offers to emerging fashion’, said Roca. He also wanted to emphasise that ‘with this, I want to show that there are no barriers that limit us, and that we can all achieve our goals regardless of the circumstances’.

Throughout the day, in addition to MAL Studio Custom Project, Alejandre, Anamingo, Arturo de la Rosa, Boltad, H05, Karlo Módenes, Santamarta, XVSTRANGE, as well as the Czech brand TOMAS NEMEC, from MBPFW, will present their most recent creations, offering their most up-to-date vision on the Allianz EGO catwalk.

Allianz EGO Confidence in Fashion continues to support emerging talent.