Just people going about their daily lives in Burberry’s latest campaign

Rain or shine, “it’s always Burberry weather”.

Since its creation in 1856, Burberry has been synonymous with excellence in outerwear. What began as a functional necessity for British officers, has evolved into an icon, a way of life. Under this premise, the British brand launches its new campaign, entitled “It’s Always Burberry Weather”, recovering a historic slogan from its archives.

The campaign features images shot by photographer Alasdair McLellan, capturing both the English countryside and the streets of London: the beautiful mundanity of living in Britain. BAFTA award-winning actor Barry Keoghan; supermodel Cara Delevingne; Chinese actress Zhang Jingyi; English footballers Cole Palmer and Eberechi Eze; British rapper Little Simz; and three-time Oscar-winning actress Olivia Colman star in these scenes that transport us directly into British life, while immersing us in the history and legacy of Burberry.

Once again, the brand reminds us through one of its campaigns the ability of Burberry garments to withstand the relentless British weather, and also the timelessness of its designs. Because the Burberry coat, born to resist the inclement weather, remains a benchmark in the contemporary wardrobe, demonstrating that its essence remains in force, regardless of the weather. That’s why this global celebration reinterprets seven key models of the house: the trence, the Harrington jacket, the quilted jacket, the windbreaker, the parka, the aviator jacket and the wool coat. A model for each star of the campaign.

In addition to images and videos, Burberry’s store windows will also play a key role, with detailed scenery inspired by British landscapes adorning the windows, bringing the outdoors into the retail space. In selected stores, replicas from Burberry’s historic archive will be on display, showcasing iconic pieces such as the Tielocken coat, the Puttee coat, and the Shackleton suit.

Today, looking back on its archive, the brand reaffirms its position as a leader in outerwear, reminding us that, rain or shine, it’s always Burberry weather.

Have you seen the Burberry Spring/Summer 2025 collection runway show?