Cheng Yi stars in new Ray-Ban Change collection campaign

Ray-Ban, the brand that has redefined the concept of eyewear with its timeless, classic design, launches into the avant-garde with its new Autumn/Winter 2024 collection. This year, the iconic brand is not only setting trends, but is also entering the youth universe with the launch of its Ray-Ban Change collection and specific designs for the Asian market, while maintaining its distinctive essence.

The recent addition of actor Cheng Yi as global brand ambassador perfectly encapsulates the authentic Ray-Ban spirit. With his charisma and versatility, Yi not only shines on screen, but also inspires the new generation to explore their authenticity, creating a vibrant and relevant connection with Ray-Ban.

The Ray-Ban Change collection, powered by Transitions, marks a new milestone in innovation. This award-winning design reinvents the classic Original Wayfarer with a modern twist. Not only do the new frames fit the Asian aesthetic, but they also incorporate photochromic technology, allowing the lenses to change tint as they enter different environments. The versatility and creativity they offer is limitless, making every look a style statement.

With the arrival of the travel season, the collaboration between Ray-Ban and Cheng Yi becomes the ideal companion for contemporary explorers. The collection includes a variety of sunglass and optical styles, designed to suit every facet of everyday life, from casual to elegant looks. With shapes ranging from square to almond-shaped, each piece is handcrafted, ensuring a perfect, comfortable fit for the Asian face.