Gucci announces where it will present its Cruise 2026 collection

Sabato de Sarno has chosen the spectacular scenery of Florence for this special occasion.

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Paying homage to its history and under the title Gucci Firenze, the Cruise 2026 Collection will be unveiled on 25 May 2025 in the city where the House was founded. It will be an exercise in reflection on the journey of its founder, Giuccio Gucci, which began in London and continued in Florence in 1921, with the aim of bringing his imagery and discourse to the place where it all began.

The exclusive show will be set in the cradle of Gucci‘s rich history and will celebrate the timeless link to this special city that embodies Italian craftsmanship and visionary creativity, while reaffirming the creative director‘s contemporary vision, deeply rooted in the brand’s timeless heritage and influence.