Stone Island needs no introduction. Founded in 1982 by Massimo Osti, the Italian brand has been a fashion powerhouse since its inception, taking Europe and Japan by storm in the 80s and 90s. But its real boom came in the 2010s in the US and Canada, when its reflective fabrics, revolutionary dyeing processes and surface treatments became a global obsession.
Today, Stone Island is not just a brand, it’s a cultural powerhouse that continues to break new ground and launch high-end, trend-setting garments. Add to that collaborations with some of the most influential names on the planet, and the brand is elevated to another level.
And now comes the reissue of Storia, the book that tells the story of Stone Island, but in version 2.0: Storia: Updated. A full-colour monograph published by Rizzoli New York, it not only reviews the ‘Lab/Life’ philosophy that defines its DNA, but also reveals all the secrets behind the designs and processes that have made its garments a global obsession.
In addition, the new chapter entitled Community delves into the tribes that proudly wear the compass logo and the impact Stone Island has on global culture. From the streets to the tarmac of the most cosmopolitan cities, the brand has left an indelible mark on every subculture.
Robert Triefus, CEO of Stone Island, is clear: ‘The Stone Island story continues to evolve. Storia: Updated captures the essence of who we are, from the first sketches to the people who live and breathe Stone Island every day. This book is not just for collectors, it’s for everyone who is about to immerse themselves in the brand’s universe’.
So now you know, if you want to have the definitive Stone Island bible and know all the details behind the brand, Storia: Updated is what you need.
Wool takes centre stage in the monochrome STONE ISLAND GHOST for the AW 24-25 season.
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