Juicy Couture UK has just unveiled its 2024 Christmas campaign, and it does so with the help of it-girl Cindy Kimberly, who has become the brand’s new muse. Entitled ‘Once Upon a Time’, the campaign takes us back to the magical world of fairy tales, fusing Juicy’s iconic 2000s aesthetic with an enchanted touch that evokes the timeless elegance of Disney princesses. Cindy poses in Juicy’s iconic ensembles and evening styles from the collection.
The new collection celebrates comfort and luxury, with a selection of pyjamas, lingerie and garments that revive the brand’s classic silhouettes. Key pieces include velvet tracksuits, Juicy Wishes pyjamas, asymmetric velvet top and Bling Bling Diamante waistcoat. All are presented in a carefully selected colour palette, playing with sophisticated shades such as Winetasting, Astor Red and soft Almond Blossom, ideal for the season.
Visit their website to browse and shop the holiday collection.
The brand unveils its romantic new designs for the season through a campaign shot in New York City.
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