Aries Archive: a journey to the heart of cult streetwear

In the streetwear universe, few brands have managed to consolidate an identity as genuine and reverberant as Aries. Born in 2009 from the collective imagination of Sofia Prantera and Fergus Purcell, the London-based label with Italian DNA has remained in constant mutation, but always true to its essence: a sharp mix of graphic chaos, esoteric underground references, editorial sensibility and DIY attitude. Now, more than a decade after its founding, Aries gives us its definitive artefact: ‘Aries Archive’, a book of almost 400 pages that stands as a visual testimony of a community, a vision and a way of life.

Edited by designer Jonny Lu (former creative director of i-D), and printed on sophisticated Munken paper – a fine detail that speaks to the brand’s meticulous taste – this volume is not just an archive. It’s a bible for devotees of the highbrow, the alternative and the effortlessly cool. From collaborations with titans like Clarks, Crocs or New Balance, to creative dialogues with icons like David Sims, Joshua Gordon or his muse Mia Khalifa, Aries Arise Archive unfolds like a psychedelic map to the nerve centre of contemporary urban fashion.

What sets Aries apart is his ability to articulate an aesthetic that hovers between the academic and the street, between graphic intellectuality and skatepark energy. Their mythical ‘No Problemo’ and iconic Roman logo have become modern streetwear amulets, worn by a generation that refuses to fit into labels. Genderless zillennials, artists on the run, nihilistic skaters and fashion insiders all orbit around the same star. This book is not for everyone. It is for those who understand that streetwear is not just clothes, but language, symbol, resistance.

You can now get the ‘Aries Archive’ book here.

Reebok and Aries launch their second collaboration.