A$AP Rocky and Ray-Ban’s AWGE Taylor Shop at the Met after-party

An ephemeral activation that was anything but conventional.

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Located in Jeans NYC and set in a 1940s tailor’s shop, the proposal was a kind of creative laboratory where the past, present and future of style merged exquisitely. Amidst vintage millinery headpieces, references to classic tailoring and a wall of Rocky‘s personal icons – from hip-hop legends to designers and cultural references – attendees were treated to a multi-sensory experience that bore AWGE‘s unmistakable signature.

The highlight of the evening was undoubtedly the debut of the Ray-Ban Wayfarer Puffer: a radical reinterpretation of the iconic Wayfarer that, under the creative’s vision, has been transformed into an artifact of urban luxury. With padded frames and a choice of colours ranging from black to electric blue, pastel pink and deep red, these glasses are anything but understated, and will be available from June.

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Pero cuando se trata de piezas icónicas, ninguna supera a la que luce el mismísimo Rocky. Una versión ultrapremium elaborada con 200 gramos de oro blanco de 18 quilates y 60 quilates de diamantes naturales y piedras preciosas rojas. Una auténtica obra de arte.