A limited edition accessory that, in addition to being a collector’s item, is an experience in itself.
Who said that accessories are only for aesthetic purposes? YEO is much more than that. It’s not something you wear, it’s something you live. Designed for those who are looking for more than just a garment, it is the ultimate representation of style, attitude and exclusivity. Simply put, it is the new emblem of authenticity.
Under the unique vision of ByCalitos, YEO arises with the aim of defining how we live the experiences that surround us. Can you imagine being at a party surrounded by all those idols you’ve been following on social media for years? Well, YEO is your direct pass to it. It’s access to unforeseen plans and unforgettable moments. The real B.I.P. (Beefeater Important Person)
“From the very beginning, it was clear to me that YEO couldn’t just be a pretty accessory. It had to have a real purpose, something that would offer people a different way of having experiences that they might not otherwise consider. And without a doubt, the most special thing we have achieved with YEO is the shared experiences it brings with it. YEO is a shortcut to unforeseen plans, to memories that will stay with us forever,” says the creative.
Do you want to get one? Beefeater and ByCalitos will celebrate the arrival of YEO with an ephemeral pop-up in the centre of Madrid. And, like everything that surrounds this drop, what happens there will be as unexpected as it is unrepeatable.
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