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The Nike Air Superfly gets an update with DSM

A cool, iconic silhouette in perforated leather and suede detailing that sits atop a Nike Air sole. Best of all? It features the unmistakable touches of Rei Kawakubo.

The Nike Air Superfly gets an update with DSM

In three new colourways: “Hyper Black”, “Summit White” and “Smoke Grey”.

Dover Street Market is pleased to offer the relaunch of the iconic Air Superfly, a fresh, iconic silhouette in perforated leather and suede detailing that sits atop a Nike Air sole. Best of all? It features Rei Kawakubo‘s unmistakable touches: the Swoosh closure on the tongue and the Hut logo as a unique signature.

The campaign, signed by Zak Group, comes to life in DSM spaces in London, New York and Los Angeles, through installations that blur the boundaries between reality and reflections. Josie Hall translates this duality into a series of images that oscillate between the sporting aesthetic and the rave spirit of the club.

Get the Nike x DSM Air Superfly from tomorrow, 10 July, at DSM E-SHOP and in DSM retail stores.

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