Tilda Swinton leads Gentle Monster's hyper-technological distortion

The “BOLD” collection challenges the limits of perception.

Gentle Monster has done it again. In an effort to reaffirm its dominance at the intersection of art, fashion, and technology, the brand offers an aesthetic odyssey where the real and the virtual collide in a hypnotic visual narrative. And at the forefront of it all is the great Tilda Swinton, actress and contemporary muse.

The campaign unfolds at HAUS NOWHERE, Gentle Monster‘s conceptual space in Seoul, now transformed into a science fiction setting where brutal architecture and digital impulses evoke an ecosystem from another planet. There, Tilda emerges as the central figure, a kind of spiritual guide who unveils the new sculptural silhouettes designed in a futuristic key—as usual.

‘BOLD’ will be available from 6 September on the official website and in the brand’s physical boutiques around the world.