Is Rosalía the new ambassador for Calvin Klein?

Calvin Klein has once again sparked global anticipation. The American brand published three black-and-white images in which the protagonist appears blurred behind translucent glass. In one of them, the silhouette is accompanied by a white snake coiled around the waist, a symbol of power and metamorphosis. There are no names, just a message that acts as a trigger: ‘Guess who.’

The digital reaction was immediate. The moment the post went live, the digital community came up with the answer: Rosalía. Fan accounts filled the comments section with messages assuming it was her: ‘Rosalía, yes or yes,’ ‘Rosalía, the Queen.’ The theory was confirmed when her sister, Pilar Vila (@pilienspain), liked the official Calvin Klein post.

The context adds fuel to the speculation. Rosalía has not released an album since Motomami (2022), and clues about a new project have been appearing for months. Among them is the registration of the term LUX, which everything points to being the title of her next album. Added to this are songs registered as Carcelera (co-written with El Guincho), No More dramah (with Sergio Aparicio Olivas and Isac Ramón Duaso), Sao Luis (with Ravid Goldschmidt) and La vida es chula (with Octávio Bugni and Guillem Ibáñez Guevara).

A few weeks ago, ELLE Spain claimed that Rosalía’s new work would be released in November. The artist’s reaction — unfollowing the magazine — forced a retraction. An active silence that reveals more than it hides. At the same time, titles such as Carcelera, No More dramah, Sao Luis and La vida es chula have been registered, fragmentary clues that suggest a body of work in progress.