IICOMBINED, the parent company of GENTLE MONSTER, officially opened HAUS NOWHERE SEOUL in September 2025. The space also serves as the company’s headquarters, moving away from traditional retail formats.
Spread across three floors, HAUS NOWHERE brings together all IICOMBINED brands: GENTLE MONSTER, TAMBURINS, ATiiSSU, NUDAKE and the new Nuflaat. Each brand has its own space, creating a complete consumer experience.
TAMBURINS presents its “Sunshine” collection, with the Sunshine AI Twin Look, allowing visitors to match their outfits with the collection in photos. ATiiSSU opens its second store within the space with the new Tracker Collection of caps and hats. Nuflaat blends fashion and utility through its tableware.
NUDAKE TEAHOUSE focuses on the tea experience, combining aromatic drinks with desserts within HAUS NOWHERE. Additionally, the artist Max Siedentopf presents More Is More, an installation that transforms a room with black plastic bags and a hyper-realistic animatronic elderly man.
HAUS NOWHERE SEOUL combines retail, art and sensory experiences, offering a journey where each brand showcases its identity without barriers between them.
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