TAG Heuer and New Balance announce a collaboration that merges Swiss technology and athletic performance: the TAG Heuer Connected Calibre E5 40MM x New Balance Edition and the FuelCell SuperComp Elite v5 running shoes.
The fifth generation of the TAG Heuer Connected introduces key improvements in performance, accuracy and connectivity. Powered by the Calibre E5 and the TAG Heuer OS operating system, it offers a smoother, faster experience with instant pairing and full iOS compatibility.
Among its main features are heart rate monitoring, activity tracking, dual-band GPS and a battery life of up to 1.5 days of intensive use. The grade 2 titanium case with black DLC coating and the Cushion Comfort strap system enhance comfort and durability. It also includes an additional strap featuring the New Balance logo and a violet design inspired by English purple tones.
The New Balance FuelCell SuperComp Elite v5, designed specifically for this collaboration, feature a carbon-fibre plate, ultra-responsive PEBA midsole, and a rubber outsole for improved traction. Their lightweight structure and 8 mm heel drop are built for maximum running performance.
The watch includes exclusive New Balance training plans, available through the TAG Heuer Connected app. Users can follow personalised routines directly from their wrist, with pace, distance and progress indicators.
The TAG Heuer Connected Calibre E5 40MM x New Balance Edition will be available in October 2025, priced at €2,000, while the New Balance FuelCell SuperComp Elite v5 will retail for approximately USD 270.
Both TAG Heuer and New Balance products will be released in limited editions and sold separately.
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