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Levi’s® and Barbour join forces to celebrate heritage, craftsmanship and adventure

The Levi’s® x Barbour collection fuses the best of both worlds: Barbour’s iconic waxed cotton and Levi’s® legendary denim.

Levi’s® and Barbour join forces to celebrate heritage, craftsmanship and adventure

Levi’s® and British heritage brand Barbour, two icons of functional design, unite in a transatlantic collaboration that pays tribute to more than 170 years of shared legacy, craftsmanship, and a deep passion for adventure. The Levi’s® x Barbourcollection celebrates the intersection of utility and style that defines both legendary houses, creating new expressions through distinctly individual design languages.

Bringing together the best of both worlds, the collection fuses Barbour’s signature waxed cotton with Levi’s®’s iconic denim, resulting in a limited-edition capsule of jackets, garments, and accessories that embody functionality, durability, and timeless style. Each piece pays homage to the roots of workwear and the craftsmanship that has defined both brands for generations—exploring the dialogue between function and form in garments that carry the soul of their makers.

The Levi’s® x Barbour Spey Wax Jacket for women reimagines Barbour’s classic silhouette in tobacco-hued waxed cotton with a brown corduroy collar. The design features Levi’s® signature arcuate-shaped pocket flaps, trucker-inspired cuffs and waistband, and a back yoke drawn from Levi’s® archival denim. Velvet pocket linings and co-branded details throughout the garment merge outdoor functionality with the authentic DNA of Western workwear.

For men, the Levi’s® x Barbour Bedale Jacket is offered in two versions: one in navy desert wax with a black corduroy collar, tartan-lined front panels and interior; and another inspired by classic denim workwear, featuring triple-stitched seams, antique brass metal hardware, and a resin-coated finish for enhanced durability.

The Levi’s® x Barbour Type II Waxed Jacket takes on Barbour’s most traditional archive olive tone with a brown corduroy collar, while the Type II Denim Jacket stands out in a medium-wash indigo denim, accented by Barbour’s signature green corduroy collar and tonal embroidery along the cuff placket.

For the bottoms, the Levi’s® x Barbour 578 Pleated Corduroys feature deep front pleats, a tartan trim along the outer seam, and a “Barbour” embroidery on the coin pocket. Inside, the pocket linings display archival illustrations merging the histories of both brands—Barbour’s fishermen and Levi’s® miners—printed as an ode to artisanal heritage. The Levi’s® x Barbour 568 Loose Jeans come in a dark, worn-in wash, sharing the same interior artwork and tartan-trimmed seams that highlight a lived-in, authentic feel. Both styles feature the classic Levi’s® back patch, co-branded in Barbour’s signature green, uniting the two timeless identities.

The collection also includes a Levi’s® x Barbour Heavyweight Sweatshirt in resin tone, with a co-branded artwork that merges Barbour’s iconic lighthouse logo and Levi’s® Two Horse emblem. The Levi’s® x Barbour Graphic Teeshowcases a mash-up celebrating the shared heritage and historical IP of both brands. Completing the capsule, the Levi’s® x Barbour Waxed Cap appears in archive olive with a classic tartan lining, aged brass fastening, and Levi’s® signature red tab on the brim.

Every waxed garment in the collection is crafted from Barbour’s premium beeswaxed cotton, designed to develop a unique patina over time—mirroring the ageing process of Levi’s® denim, which personalises and evolves with wear.

The campaign pays tribute to the art of craftsmanship: the silent dedication behind every stitch, rivet, and seam. Shot and directed by Tbone Fletcher, with styling by Tirino Yspol, the visual narrative honours the poetry of repetition and the quiet mastery of those who perfect their craft. Inspired by the “10,000-hour rule” of skill refinement, the campaign places real artisans—not traditional models—at its core, celebrating individuals who have devoted their lives to refining techniques, materials, and ideas.

Among the collaborators featured are Shivas Howard Brown, founder of Friendly Pressure, creators of bespoke sound systems; ceramic designer Lev Rosenbush; furniture maker Andu Masebo; and jeweller Ellie Mercer. Together, they embody the enduring values of craft, resilience, and dedication that both Levi’s® and Barbour have championed for generations, while representing the new wave of contemporary craftsmanship.

The Levi’s® x Barbour collection launches globally on 30 October, available at Levi.com, the Levi’s® App, selected Levi’s® stores, and through Barbour’s official retail channels.

Levi’s® presents an expanded Coated Denim offering for FW25.

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