Paloma Wool consolidates its international expansion with a permanent store in London

Paloma Wool adds a new key stop to its international map. The brand founded by Paloma Lanna has opened its third permanent store in London. With this launch, it reinforces its global presence after establishing spaces in New York and Barcelona. The move acts as a symbolic conclusion to its World Tour, the series of pop-ups the brand has been developing since 2019 across major cultural capitals.

The new space is located at 7–8 Conduit Street, in the heart of Mayfair. This is one of the busiest shopping areas in the British capital. The store sits alongside brands such as Cos, Tag Heuer, Sandro and Vivienne Westwood. It also links two key city axes: Regent Street and Savile Row.

A key year for physical retail

With this opening, Paloma Wool rounds off a particularly active year in retail. In April, it opened its first permanent point of sale in New York. The space is located at 425 Broome Street, in New York’s Soho district. Six months later, the brand returned to Barcelona with a store at 360 Avenida Diagonal. The opening was supported by an intense urban campaign across streets such as Passeig de Gràcia.

The brand currently operates three permanent stores across New York, Barcelona and London. At the same time, it continues to invest in the pop-up format. Its Paris pop-up is located at 84 rue de Turenne, in the Le Marais district. The space will remain open until 24 December and showcases the brand’s autumn–winter 2026 collection.

This hybrid model—combining flagship stores, temporary retail spaces and a strong digital strategy—has been key to the brand’s evolution. For a decade, Paloma Wool operated as a digital-native label. The World Tour has visited cities including Madrid, London, Los Angeles, Copenhagen, Berlin and Seoul. These activations have helped build an international community aligned with the brand’s creative universe.

From family project to independent brand

Paloma Wool was founded in 2014 within the family-owned group Intermalla, which also owns Nice Things. In 2020, it entered a new phase by becoming independent under the company Puro Paseo. Since then, the brand has accelerated its growth and international projection. Its narrative brings together fashion, art, sustainability and community.

Results that support expansion

In 2023, the company closed the year with revenues of €12.82 million. This represented growth of 30.9% compared to 2022. Net profit reached €2.7 million. These results confirm the strength of its direct-to-consumer model and its expansion potential in markets such as the United States, France and South Korea.

Paloma Wool is preparing its first flagship store in Barcelona.