LISA officially joins the Nike family

LISA moves with Nike.

LISA, member of BLACKPINK, has signed a long-term agreement with Nike, officially joining the brand’s family. This partnership strengthens her relationship with one of the world’s most recognised sportswear companies and connects her artistic profile with the values of movement and performance that define Nike.

LISA’s connection with the brand goes back a long way. According to the artist herself, during her years as a trainee in Bangkok she already showed interest in Nike products and even saved her own money to buy a pair of Dunk Highs. Today, that admiration becomes a real collaboration that forms part of her daily life, both in her dance training and her Pilates sessions.

Beyond the visual aspect, LISA wants this partnership to have a deeper meaning. In her own words, through her work with the brand she hopes to promote confidence and encourage women to express themselves freely through what they wear. For her, fashion is a key tool to feel secure both on and off stage.

With this addition, Nike gains a global figure who, according to the company, represents a blend of discipline, creativity and authenticity, further strengthening the link between sport, music and contemporary culture.

Nike and SKIMS take their partnership into footwear with the new Rift Mesh.