For Kylie Jenner, hydration is the new skincare

Under the name k2o by Sprinter, the entrepreneur is redefining the concept of self-care from within.

Kylie Jenner continues to expand her beauty empire, this time by directly linking hydration, wellbeing and healthy skin, thereby reinforcing the idea that beauty does not begin (or end) on the surface.

Inspired by the theory that proper hydration is essential for looking and feeling your best, k2o by Sprinter is presented as a natural extension of its vodka and soda brand, Sprinter. However, this new range marks a shift towards a more functional approach, with drinkable supplements designed to be incorporated into daily routines, going beyond traditional skincare.

“Beauty has always been at the heart of everything I do, and creating k2o by Sprinter feels like the next logical step,” says Kylie. “It’s all about that glow that comes from within: whether you’re getting ready for a night out or taking a moment to recharge your batteries the next day, k2o fits perfectly into your routine.”

The launch is accompanied by a formula that embodies this philosophy. The Advanced Skin Hydration Mix sachets are easy to carry and consume on the go, and have been designed to be mixed with water and provide specific benefits for the skin. The brand claims that this mix helps improve elasticity and boost hydration, two key factors for firmer, more radiant skin, thanks to ingredients such as electrolytes that optimise hydration, hyaluronic acid that locks in moisture, and collagen peptides that help strengthen the skin’s structure.

k2o by Sprinter is available in strawberry and lychee, peach, watermelon and lime flavours, as well as a mixed pack.