JENNIE is Ray-Ban’s new global ambassador

Acclaimed for both her style and her talent, the artist perfectly embodies the brand’s vision.

Ray-Ban has decided to sign up one of the most magnetic figures on the current scene, appointing her as a global ambassador for its most technologically advanced line, Ray-Ban Meta, thereby cementing her status as a cultural icon with a global reach. Jennie, the South Korean artist and member of BLACKPINK, embodies attitude, narrative and aesthetic, and her influence extends beyond the music industry into a realm where fashion, identity and visual culture converge. This is precisely the arena in which Ray-Ban has been operating for decades.

“For me, confidence isn’t about showing off; it comes from feeling comfortable in your own skin and expressing who you are in a subtle way. Ray-Ban has that same energy: simple, expressive and easy to wear. I love pieces that are with you every day and become part of your mood, and this collaboration fits in perfectly with that,” says the new ambassador.

The campaign also marks a turning point. For the first time, Ray-Ban and Ray-Ban Meta come together under a single narrative. Two worlds that interact through the figure of Jennie, presenting, on the one hand, a rawer, more minimalist version and, on the other, a softer, more high-tech one.