Khy elevates its basics

Kylie Jenner’s brand is aiming for a stronger identity.

This season, Khy is moving away from its collaboration-based strategy to build a collection centred on timelessness rather than fleeting trends. This shift is a clear indication of the brand’s intention to create a much more purposeful wardrobe.

As such, the new vision from Kylie Jenner and her team focuses on those elevated essentials and staple pieces that are designed to last and be worn time and again without ever going out of style. The aesthetic is built on duality – with masculine and feminine silhouettes coexisting – whilst the more distinctive designs complement the simple pieces.

Leading the way in this transition is Born in LA, a collection that revisits familiar styles but this time with a touch of boldness. Layered jersey maxi dresses bring a sense of movement and comfort, whilst denim is given a modern twist with studs and sparkles.

Visit Khy’s official website and find out all the details.