Abraham Ortuño‘s eponymous brand continues to preach the values of self-expression with unprecedented references for new generations based on an eclectic and ironic background.
Elegance is now combined with uncompromising modernity, among bright colours, bold prints and designs for his Pre-Fall 24 collection, which continues to transform personal narratives in contemporary fashion design, with a dazzling influence of the 90s and Y2K aesthetics.
For this new episode, Abra recalls childhood memories, celebrating the extraordinary in the ordinary and the irresistible beauty of everyday femininity that have influenced her through the moodboards of family and friends.
Pre-Fall 24 is exhibited against an emotional backdrop that, in particular, pays homage to Abra’s aunt, a hairdresser whose effortless style left a permanent mark. The spirit of nostalgia evoked by hours spent watching her aunt at work surrounded by towels, hair products and beauty essentials captures the spirit of the season, set against the backdrop of the brand’s Parisian base and the mood of the city,’ read the notes of the collection.
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