adidas enters Roblox

The synergies between fashion and videogames continue to be reinforced through a new collaboration with Rush Bogin.

This is a new collection through which your favourite Roblox characters will be able to wear some of the most iconic adidas apparel such as monochrome tracksuit sets, hoodies, knitted jumpers and a multitude of beanies, among other options. All of these will be featured in upcoming experiences on the digital platform and can be found in the Roblox Marketplace.

To celebrate the launch, a series of pop-ups have been launched featuring bespoke suits and digitally licensed apparel, and limited edition content has been created in conjunction with Rush Bogin featuring exclusive items such as the adidas Oversized Trefoil Cross-Body bag, Trefoil crown and Black Hair headphones.

The adidas x Rush X collection comes in various packs available on a first-come, first-served basis and will be available free of charge for the first 10,000 units. Once sold out, prices will range from 85 to 500 Robux. Visit the Robux Marketplace and find out all the details.

And speaking of the brand with the three stripes… Have you seen the new Busenitz Vulc II in collaboration with Dime?