Following the news that adidas‘ executive board has put all YEEZY releases on hold: “Selling products without the name attached is not an alternative.” the German brand may never release the remaining stock of the Ye x adidas line. During a recent conference call, adidas CEO Bjørn Gulden shared that the company is considering dropping the idea of releasing YEEZY products.
Despite the split between adidas and Kanye West in November, it was initially mentioned that YEEZY designs would continue to be available for sale with releases starting in 2023. Currently, adidas has €300 million worth of YEEZY stock remaining after its launches earlier this year. If it considers not putting back what is left of the inventory, the European multinational will have to pay a disposal cost of 200 million euros.
In addition, adidas is currently planning to donate 140 million euros generated from its two YEEZY releases this year to organisations working to combat discrimination and hatred, including racism and anti-Semitism. “Of course, we hope that we can do more launches next year and that we can get value out of it and donate the proceeds to anti-hate groups, but at this point, financially, we haven’t made the decision,” Gulden said.
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