adidas unveils new FEAR OF GOD collection for SS24

adidas and Fear of God Athletics unveil the new Spring Summer 2024 collection. The collection presents the second chapter of the story that began with the launch of Athletics in 2023. Building on the success of its first collection, the new spring offering brings with it Fear of God’s vision and fundamentals in the world of performance sports.

Athletics grows this new season with reinterpretations of the brand’s basics. Behind the design of the spring collection is adidas, the 3-Stripes brand, which also incorporates new elements into the Athletics vision, such as the new Athletics 86 Hi collection of apparel and footwear that aims to enhance movement and performance.

New basics for the season include tank tops, running vests and shorts, while the first collection’s plush offering returns in new colours, reflecting the brand’s ongoing quest for the perfect design.

adidas celebrates the past, present and future of the SL 72.