All about the Jacquemus pop-up in Seoul

It is the Café Fleurs, an ephemeral shop that takes the shape of the French firm’s Bambinou bag to host a unique experience inside.

Located in the Seongsu-dong district of Seoul, the large installation has an area of 185 m2 divided into a cafeteria offering special drinks, a flower shop full of white Lisianthus and a space reserved for some pieces belonging to the ‘Le Chouchou’ collection, presented at Château de Versailles last June. A fluffy and fun proposal that explores the elevated codes of royalty through puffed dresses, lingerie tops, transparencies and lace.

With Café Fleurs, Simone Porte Jacquemus has once again demonstrated that it is the king of pop-ups, creating completely unique immersive experiences that breathe that aesthetic and minimalist air that characterises the brand. If you are in the South Korean capital, don’t hesitate to visit the space, whose doors will be open until 29 October.