Art and experience come together in KidSuper's latest campaign

KidSuper presents the campaign for the Spring/Summer 2023 collection and does so through four artists and their works.

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Colm Dillane presented KidSuper‘s latest collection with a performance art piece that fused fashion, art and audience participation. Twenty-three oil paintings were displayed alongside twenty-three looks. Continuing in this vein, the collection’s campaign features four American artists Whitfield Lovell, Charles Atlas, Judith-Blum Redding and Robin Winters.

The colourful and poignant campaign images showcase the artistic creations of the four artists as they pose in suits, coats, trousers and accessories from the SS23 collection. Also part of the campaign is a series of short video interviews with each artist explaining their journey through the 70s and 80s in New York.