Bally unveils its Spring/Summer 2023 campaign

Bally unveils its Spring/Summer 2023 campaign with the acclaimed and long-awaited debut collection of creative director Rhuigi Villaseñor at the Italian brand.

11 photos

Photographed by Harley Weir and designed by Emmanuelle Alt, the campaign is an evocative and fresh play on Rhuigi’s vision of modern luxury. “I wanted to introduce a new visual language to Bally’s campaigns, a mix of bold sophistication and sensuality to express my modern vision of luxury,” says the designer.

Contrasts in nature play with the characteristics of each piece in the collection. Gold details are enhanced, python print matches the rocky landscape, and metallic leathers and denim convey this season’s adventurous spirit.

For more details on the campaign, visit bally.com. 

And if you want to see more of what the brands have done for Spring/Summer 2023, click here.