Bella Hadid is Saint Laurent's new face

In one of the most anticipated collaborations of the year in the fashion world, Bella Hadid has been named the new face of Saint Laurent, under the creative direction of Anthony Vaccarello. The supermodel, known for her versatile style and magnetic runway presence, stars in her first campaign for the iconic French fashion house.

The partnership marks a significant milestone for both Hadid and Saint Laurent. Vaccarello, who has been at the helm of the brand since 2016, has consistently sought to fuse Saint Laurent’s classic heritage with an updated vision. With Hadid, he finds a perfect muse who embodies this duality: a figure who can represent both timeless elegance and contemporary avant-garde.

The campaign, shot in black and white, captures Hadid in a series of poses that highlight her ability to embody the spirit of the brand. The images highlight key pieces from Saint Laurent’s latest collection, with an aesthetic that blends Parisian sophistication with a touch of punk attitude. “Working with Bella is a dream come true,” commented Vaccarello. “She has a unique energy that brings a new dimension to our creations. Her style and charisma are incomparable, and we are thrilled to have her as the face of this campaign.”