Hailey Bieber stars in Saint Laurent’s ‘Tangerine Temptation’

Under the creative direction of Anthony Vaccarello.

Nadia Lee Cohen has been commissioned to photograph Saint Laurent’s latest campaign, a collection that redefines the brand’s signature contemporary drama under the title ‘Tangerine Temptation’. And as the undisputed star, Hailey Bieber embodies an aesthetic that borders on the cinematic: a vintage noir reinterpreted in a saturated neon palette that breaks with the Maison’s usual melancholy to embrace a more electric energy.

Here, the it-girl’s status aligns with the photographer’s vision, whilst models Lina Zhang and Jake Hodder share the frame.

The collection plays on Saint Laurent’s signature duality: precise tailoring versus fluid silhouettes, structure versus movement, control versus sensuality. All of this is enveloped in that characteristic citrus glow that gives the campaign its name and serves as the visual thread running through the narrative.