Hailey Bieber is the new MANGO girl

The it-girl stars in the Summer 2026 campaign entitled “Craft Your Own Story”.

MANGO is delighted to proudly unveil its new face: none other than Hailey Bieber, one of the most prominent icons of today’s pop culture. Alongside her, the brand is launching its latest summer collection, transforming the sun-drenched streets of Los Angeles into the perfect setting to explore identity, style and personal freedom.

Under the title “Craft Your Own Story”, Hailey perfectly embodies the world the brand aims to convey this season – one brimming with a relaxed, self-assured femininity that is deeply rooted in self-expression. For if there is one thing the celebrity has achieved in recent years, it is establishing her own unique aesthetic that transcends all creative and business spheres.

Scroll through the gallery to see the official campaign images.