Bershka and Alexa team up to give you the best fashion advice

Bershka was the first fashion brand to offer this innovative experience in Spain with Alexa. Try this skill and you will succeed.

Bershka has teamed up with Alexa, the virtual assistant developed by Amazon, to start offering fashion advice. Alexa itself will be in charge of providing these recommendations by answering the questions that users ask by voice, providing in response everything from guidance and suggestions to complete images of possible style alternatives.

To put the skill to use, users simply ask Alexa for advice or a fashion recommendation for an event or situation – “Alexa, what should I wear to the concert tonight?”, for example – and they will receive advice and even images, if they have an Echo Show device. This redirects users to the same clothes available in Bershka’s online shop, or to the “Get the look” section.

To celebrate the collaboration with Alexa, Bershka has put on sale on its website garments inspired by this new skill.

Discover the new limited edition capsule “Generation Bershka”.