Bershka opens its first CUSTOMLAB store in Barcelona

Located in one of the most commercial streets of Barcelona, the first shop with a permanent CUSTOMLAB has undergone a complete refurbishment to adapt it to Bershka’s new and latest image concept.

The shop has a sales area of 1,000 m2 divided into two floors connected by a bold staircase where all the brand’s collections are displayed: Bershka, BSK and Man.

Located in a historic building dating from the early 19th century, the premises determined the type of intervention carried out. A sequence of perimeter wardrobes made of phenolic material combined with others made of recycled wood generate the frames where the clothes are displayed in an orderly fashion and create a modern and young dialogue with the old existing architecture.

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As a novelty, and for the first time in Spain, Bershka Portal de L’angel has a space dedicated to its different customisation disciplines known as CUSTOM LAB. It is at this location in the shop where customers will be able to customise their garments and accessories on the spot with the assistance of a specialised team.

Also noteworthy is the new self-checkout system, where customers will be able to complete their purchases quickly and easily, as well as the outdoor art installation attached to the shop that creates a unique visual experience and gives the identity of ‘The Garden of Rockstars’.

For more information visit www.bershka.com