Billie Eilish is the face of Gucci Eyewear’s latest campaign

Billie Eilish is the new face of Gucci’s latest sunglasses campaign. Given the artist’s affinity with the Italian luxury house, it’s only fitting that they’ve enlisted the superstar to represent their vibrant imagery.

With a striking film noir aesthetic, the campaign shows the singer-songwriter on a scenic drive through the famous hills of Los Angeles. Vintage cars in shades of fuchsia and sky blue envelop the images and convey a romantic, retro feel. At the end of the video, Eilish arrives at a lookout point to meet her apparent love, who turns out to be herself.

The first glasses to appear are the Caravan glasses in black acetate with a gold-tone Gucci logo. For a livelier, retro-inspired option, the second pair of ’80s-inspired cat-eye glasses with the Gucci logo. Whether in classic or playful tones, Gucci’s new sunglasses collection combines classic and contemporary design styles.

Ultimately, through retro styling and innovative sophistication, Gucci’s new eyewear collection exudes a mysterious allure from award-winning singer and songwriter Billie Eilish. The brand’s new designs perfectly reflect the campaign’s cinematic style to reinterpret the Italian house’s timeless aesthetic.

You can get your hands on the new Gucci sunglasses collection here.