Burberry appoints Joshua Schulman as its new CEO

With an impeccable track record in the world of fashion and luxury, Schulman is positioned as the mastermind who will take the iconic British house to a new dimension. Joshua Schulman, known for his ability to fuse tradition with innovation, has worked in the fashion industry for more than 33 years, including at least 24 in executive positions. He was CEO at Coach and served as president of the brand from 2017 to 2020. He was at Neiman Marcus Group as president of luxury department store Bergdorf Goodman for five years and also held positions at Yves Saint Laurent and Gucci.

Appointed CEO, Joshua Schulman will officially join Burberry on 17 July and will lead the Executive Committee in London. “I am deeply honoured to join Burberry as Chief Executive Officer. Burberry is an extraordinary luxury brand, quintessentially British, equal parts heritage and innovation. Its original purpose of protecting people from the weather is more relevant than ever. I look forward to working alongside Daniel Lee and the talented teams to drive global growth, delight our customers and write the next chapter of Burberry’s history.

On the occasion of UEFA Euro 2024, Burberry has used the special occasion to reinforce the link between football and British culture.