Burberry captures the family spirit in new Christmas campaign

Burberry is gearing up for the holiday season with a campaign entitled ‘Wrapped in Burberry’ that captures the spirit of the festive season through a series of portraits. The new collection puts the spotlight on human connections, celebrating couples, families and friends in a setting filled with the essence of Britishness. The photographs were shot on the streets of Bloomsbury, London, and feature a range of figures who embody the magic of the season.

At the heart of the campaign are Slawn, a Nigerian artist based in London, and his partner, Tallulah Christie, founder of the popular community café BeauBeaus in East London. Alongside them, their two sons, Beau and Baby, take centre stage in a series of images in which classic Burberry paintings wrap the family in the brand’s signature warm and welcoming touch.

‘We spend most of our time together, whether it’s at home, in the studio or working on BeauBeaus,’ shared Slawn and Tallulah. ‘When the cold weather hits, it’s even more of a reason to stay together. For us, the holidays are about memories, those family moments that fill you with nostalgia. ‘Wrapped in Burberry’ reflected that feeling perfectly: there’s nothing that evokes the British winter more than a Burberry scarf.’

The campaign also features a Nebraska couple, Drs. Herschel and Lilly Stoller, who have been loyal Burberry fans for more than two decades. ‘The end of the year is always a hectic time at work, so the holidays are the perfect time to enjoy our loved ones,’ said the Stollers. ‘It’s a time for giving and receiving, for sharing our good fortune and creating memories with family and friends. We love having time to ourselves, and it’s a pleasure to be able to enjoy it surrounded by the warmth of Burberry.’

Finally, the series also highlights the chemistry between actors and true friends David Tennant and Alex Hassell, co-stars of Rivals. Both sport the house’s iconic scarves and umbrellas, showing once again how Burberry knows how to dress human relationships with elegance and style.