Burberry travels to Jamaica to capture Summer 2024 campaign

Creative director Daniel Lee heads to Jamaica to launch Burberry‘s Summer 2024 campaign, which captures the outdoor summer vibe that Jamaica is so famous for. Photographer Tyrone Lebon shot the fashion film and a series of portraits of the following talents: Abi’Gail Lloyd, Chey Carty, Damany Gayle, Drucillah Campbell, Finley Prentice, India Rawsthorn, Jaden, Kai Newman, Karen Elson, Malachi Sule, Mayowa Nicholas, Oisin Murphy, Peng Chang, Sang Woo Kim, Selah Mchail, Sheldon Shepherd, Sister Nancy and Taylor Gordon Bruce.

The Summer 2024 campaign shows how Burberry icons evolve. Built on the brand’s symbols, prints and logos are present on all garments and accessories, in the form of the Equestrian Knight, shield and the letter b. English garden flowers and summer fruits are printed or embroidered. Trench coats are reinvented for summer: they are lightweight, for easy elegance, belted at the hip or oversized. The new Horn and Swan bags are also presented, as well as the return of last season’s Snip, Knight and Shield bags.